Derrick and Danielle Case opened the first Dress Up storefront in Dahlonega, Georgia, in 2009. The idea was to bring shoppers affordable, current styles with new pieces arriving regularly. Dress Up now sells clothing and accessories online and through its stores. Browse new arrivals for current options.
From the first store to shopping online
The first shop grew out of a conversation about what was missing from the racks: affordable pieces and a changing selection. That approach now carries through to Dress Up’s online assortment, from dresses and denim to accessories.